February 26th is Pink Shirt Day and Bootlegger has launched a new campaign to raise awareness and local funds to support the cause. "Share Kindness" provides $2 from the purchase of their Pink Shirt Day T-shirts to United Way Southern Interior BC. Show your #locallove and wear a pink shirt proudly on Pink Shirt Day and together, we can make social isolation and bullying #UNIGNORABLE. #pinkshirtday #helpingkids #unitedway #kindness #bootleggerjeans #endsocialisolation #endbullying #bekind